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ART AND SCIENCE OF WINDOW DRESSING BY A PRACTICAL WINDOW DRESSER, S. W. Roth, Ed
1 ART AND SCIENCE OF WINDOW DRESSING BY A PRACTICAL WINDOW DRESSER S. W. Roth, Ed
Chicago, IL The Retailer's Journal 1907 First Edition Hardcover Good with no dust jacket 
B&W Illustrations; 4to 11" - 13" tall; 46 pages; 18 pages of advts as well as some tipped in photos of the winning entries for the year. How to do it book. Upper spine nibbled exposing bottom of signatures [about 2"]. ; 0 34638 
Price: 139.95 USD
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2 COLORED ADVERTISING LETTER Co, The Safety Fire Extinguisher
May not be noted. Letter Very Good with no dust jacket 
Fire Department; Firemen; We fit archival quality clear acrylic covers for additional protection whenever possible. ; Illustrated in color with insets of FIRE BUCKET TANK. The letter advises of the double 45 gallon engine. ; 0 3251 
Price: 15.87 USD
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HUMOROUS AND SENTIMENTAL SONGS AS SUNG THROUGHOUT THE UNITED STATES FOR HAMLIN'S WIZARD OIL, Hamlin's Wizard Oil
3 HUMOROUS AND SENTIMENTAL SONGS AS SUNG THROUGHOUT THE UNITED STATES FOR HAMLIN'S WIZARD OIL Hamlin's Wizard Oil
Hamlin's Wizard Oil 1899 Paperback Very Good with no dust jacket 
Song Book; 12mo 7" - 7" tall; Hamlin's Wizard Oil published a number of these little pamphlets at the end of the 19th century. They had slightly varying titles. Advertised Free Concert Troupes in their open-air ADVERTISING Concerts. Ads. ; 0 29914 
Price: 59.95 USD
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MCCORMICK'S MAP OF THE WORLD, McCormick
4 MCCORMICK'S MAP OF THE WORLD McCormick
Mccormick & Co. Brochure Very Good with no dust jacket 
Baltimore; Spices; We fit archival quality clear acrylic covers for additional protection whenever possible. ; 8vo; 16pp foldout advertising folder of Bee Brand products with full size map of the world in color with flags. An interesting bit of ephemera. ; 0 14259 
Price: 21.95 USD
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THE ESSENTIALS OF ADVERTISING, Blanchard, Frank Leroy
5 THE ESSENTIALS OF ADVERTISING Blanchard, Frank Leroy
NY Mcgraw-Hill Book Company, Inc. 1921 First Edition Hardcover Very Good with no dust jacket 
We fit archival quality clear acrylic covers for additional protection whenever possible. ; B&W Illustrations; 8vo 8" - 9" tall; 322 pages; Many interesting vintage sample ads. 1921 publ. Clean and sound in original blue cloth. ; 0 23943 
Price: 38.95 USD
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THE KOVELS' BOOK OF ANTIQUE LABELS [LBC], Ralph and Terry Kovel
6 THE KOVELS' BOOK OF ANTIQUE LABELS [LBC] Ralph and Terry Kovel
NY Crown 1982 Hardcover Very Good with no dust jacket 
We fit archival quality clear acrylic covers for additional protection whenever possible. ; Folio 13" - 23" tal; Full color and full sized advertising labels. It is comprised of highly colorful labels, mostly but not entirely from cans. Also includes Biscuits, Coca Cola, chocolates, etc. ; 0 15913 
Price: 114.95 USD
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THE TROUBLE WITH ADVERTISING... (ISBN: 0877542775), O'Toole, John
7 THE TROUBLE WITH ADVERTISING... (ISBN: 0877542775) O'Toole, John
NY Chelsea House 1981 Hardcover Very Good in Very Good dust jacket 
We fit archival quality clear acrylic covers for additional protection whenever possible. ; 8vo 8" - 9" tall; 0 18489 
Price: 16.95 USD
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WILLYS OVERLAND 1916 17.5 X 12" ADVERTISING PIECE WITH 3 OTHERS., Willy's
8 WILLYS OVERLAND 1916 17.5 X 12" ADVERTISING PIECE WITH 3 OTHERS. Willy's
1916-1960 Page Very Good with no dust jacket 
Color Illustrations; Willy's is VG and held on a bagged board. Other three have faults. ; 0 33586 
Price: 39.95 USD
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BOOK COLLECTING

Almost from time immemorial book collecting, and before that manuscript collecting, and before that anything that you could scratch or carve a message on, has been the subject of much interest. Today we have many categories of book collecting- Fancy bindings, Religious books, Philosophy books, Mystery books, Modern 1st editions, Leather bound books, Textbooks, Early readers, Archaeology books, Art books, Children's books and numberless others. You need not break the bank on 15th and 16th century works. There are some areas that are not yet popular and have a lot of growing to do. Alice in Wonderland with it's endless editions and artists is a fertile field for study as is Disney and Pinocchio. Religious books are now enjoying a greatly increased following. Early readers have a ways to go in appreciation yet. Poetry works may be on the decline a bit though still holding firm. Areas that appear unexploited at this time are Salesman's Dummy books. These are typically turn of the century or early 20th century works comprising highlights of several books. They were designed for salesmen to take orders with. These frequently included covers, spines, limited amounts of text and a good supply of illustrations from each featured book all bound together. Currently these are cheap out of all proportion to their scarcity. Search and you shall find in the land where the Princes of Serendip reign. ARC's (Advance review Copies) are also scarce relative to their key role in publication. These usually contain uncorrected proofs of the book to be issued, often along with author's signatures. They usually sell, even signed, at a considerable discount to the First Edition work which actually came later. Local Cookbooks such as published for church groups, clubs, etc. are now very low priced. You have to have a game plan here or risk being overwhelmed by the mass of cheap material now out there. Beeton's 1907 magazine, arguably the most highly valued magazine is popular for pritning "A Study in Scarlet", Sherlock Holmes first appearance in print. This sold in 1929 for a few shillings, about 1974 it achieved 80L at auction. A couple of years ago it exeeded $150,000 when sold at auction. Early magazines with their appearances of Edgar Alan Poe, Frank Baum, Edgar Rice Burroughs, Maxfield Parrish, Winslow Homer and the Wyeths among hundreds of coveted authors and artists in print are a fertile field. The best children's collection assembled was put together by a poorly paid school teacher in the the years when Children's books were not considered suitable for serious collectors. Today that collection resides at Yale to world acclaim. There is such a large world out there. Pick your specialty, buy quality, and your search will be a happy one and your rewards many.
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